There is no denying that, in this day and age, every business should have a social presence. You do not need to be on EVERY social media platform (check out our video Top 5 social media platforms; it will help you decide which platform is best for your business). There are, of course, plenty of reasons why you should be using social media platforms. Here we will list our 7 reasons:
- It is an easy way to market without spending much money
Marketing your business can cost a lot sometimes. With social media platforms such as Twitter, Facebook, Youtube, etc, your marketing does not only become easier but also significantly cheaper.
- You can connect with existing and potential clients
No matter where your business is located, you may find that many of your clients are using social media platforms and they may want to connect with you. You can also connect with new clients who may not know about your product or service.
- You can see what your competitors are up to
The reason why you should know what your competitors are up to is not to copy them; it is so you can do something different. Be unique, be different.
- You can keep track of what is happening in your industry
It is important to know what is happening in your industry, especially in this age of technology. Social media is one of the easiest to keep track of new developments in your industry.
- Keep up to date with the latest trends
New trends appear often and you need to know which trends your customers are interested in. This is a great way to start a conversation with them and show them how your product or service can help them with the trend.
- Update your clients
Social media is a great way to update your clients, especially if you need to get an immediate response from them concerning a new product or service.
- It gives your business a ‘human form’
The most successful brands know the importance of giving their brand a ‘personality’. Why? Human beings connect with personalities, not with robot-like brands.